---
title: "Chairclub Website Redesign | Brent Nygaard"
description: "Redesign of Chairclub, a high-end office chair store going direct to consumer, handed to the dev team as full screens and a reusable component set."
url: https://nygaard.design/work/chairclub-website-redesign/
---

[← All Work](https://nygaard.design/#work)

# Chairclub Website Redesign

Redesign of a high-end office chair e-commerce store.

-   Web Design
-   UI Design
-   E-commerce

![Chairclub Website Redesign featured image](https://nygaard.design/images/cc-00-featured-img.jpg)

**Client:** Tecbot/Chairclub

**Year:** 2021

**My Role:** Lead Designer

**The Brief:** To redesign their website with the addition of an e-commerce store and a direct-to-consumer focus.

What happened

Web and software development agency Tecbot approached me to help them redesign the website for their client, Chairclub.

Chairclub sells high-end office furniture to corporates, with a focus on unique, ergonomic designs. Due to the pandemic and the sudden and large shift to remote work, they needed to shift their own focus to selling direct-to-consumer in addition to corporate buyers. Part of this strategy was to add an e-commerce store on their website.

One of the biggest challenges of this project was designing the functionality for their 3D chair customizer, which allows customers to choose colors, fabrics, and features and get a 3D preview in real-time. I also needed to make sure that this customizer translated well to mobile screens without losing too much functionality.

Plates

## A look at the work

![chairclub website homepage](https://nygaard.design/images/cc-01-homepage.jpg)

01Homepage

![chairclub website about page](https://nygaard.design/images/cc-02-about.jpg)

02About page

![chairclub website design page](https://nygaard.design/images/cc-03-design.jpg)

03Page detailing their chair design philosophies

![chairclub website shop landing page](https://nygaard.design/images/cc-04-shop.jpg)

04Shop landing page

![chairclub website shop page detail](https://nygaard.design/images/cc-05-shop-detail.jpg)

05Shop page detail

![chairclub website product template page](https://nygaard.design/images/cc-06-product.jpg)

06Product page with 3D chair customizer

![chairclub website chair customizer detail](https://nygaard.design/images/cc-07-customizer.jpg)

073D chair customizer detail

![chairclub website mobile view of chair customizer](https://nygaard.design/images/cc-08-mobile-product.jpg)

08Mobile view of the 3D customizer

Next case study

## Happy Day: Mobile App Design

Read it →

[Happy Day: Mobile App Design](https://nygaard.design/work/happy-day-mobile-app-design/)

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