some of my work
Together We Grow
The logo and brand identity designed for Together We Grow in New Zealand.
Together We Grow New Zealand is a platform that aims to connect urban and rural communities with the aim of fostering economic growth and new, innovative business opportunities.
I chose to utilize contrast in visual style between the wordmark and the logomark to communicate the bringing together of urban and rural communities. Therefore I kept the logomark rough around the edges and having a hand-drawn look, while the wordmark is characterized by the crisp lines and sophistication of the Span Bold typeface.
I added a number of modifications to the type so that the wordmark is able to stand on its own and be recognizable without the mark.