some of my work

Together We Grow

design, logo, branding,

The logo and brand identity designed for Together We Grow in New Zealand.

Together We Grow New Zealand is a platform that aims to connect urban and rural communities with the aim of fostering economic growth and new, innovative business opportunities.

I chose to utilize contrast in visual style between the wordmark and the logomark to communicate the bringing together of urban and rural communities. Therefore I kept the logomark rough around the edges and having a hand-drawn look, while the wordmark is characterized by the crisp lines and sophistication of the Span Bold typeface.

I added a number of modifications to the type so that the wordmark is able to stand on its own and be recognizable without the mark.

Together We Grow logo design
Together We Grow typography details
Together We Grow photo style guide 01
Together We Grow photo style guide 02

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