Brent Nygaard

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Chairclub Website Redesign

web design UI design Ecommerce

Redesign of a high-end office chair e-commerce store.

Project details



My role

Lead Designer


To redesign their website with the addition of an e-commerce store and a direct-to-consumer focus.

Web and software development agency Tecbot approached me to help them redesign the website for their client, Chairclub.

Chairclub sells high-end office furniture to corporates, with a focus on unique, ergonomic designs. Due to the pandemic and the sudden and large shift to remote work, they needed to shift their own focus to selling direct-to-consumer in addition to corporate buyers. Part of this strategy was to add an e-commerce store on their website.

One of the biggest challenges of this project was designing the functionality for their 3D chair customizer, which allows customers to choose colors, fabrics, and features and get a 3D preview in real-time. I also needed to make sure that this customizer translated well to mobile screens without losing too much functionality.

chairclub website homepage


chairclub website about page

About page

chairclub website design page

Page detailing their chair design philosophies

chairclub website shop landing page

Shop landing page

chairclub website shop page detail

Shop page detail

chairclub website product template page

Product page with 3D chair customizer

chairclub website chair customizer detail

3D chair customizer detail

chairclub website mobile view of chair customizer

Mobile view of the 3D customizer

launch faster & elevate your designs.

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