B.W. Cooper's Iced Tea is a small family business started by Barry Cooper, who has a rich and lauded history in the international tea industry.
They wanted to update their site which was built on old tech, was not responsive, and had a colonial safari theme that was showing its age.
Part of the brief was to design a site that tapped into the fast-growing craft brew scene in the USA and attract a younger audience that is in touch with social and environmental issues.